OpenX ad server is free even with a $3.99 web hosting solution
Image via CrunchBaseOpenx is an open-source advertising server (written in php and using a mysql or postgresql database) that is licensed under the gnu general public license. Openx is the company behind the free ad server for web publishers. Openx is a great open source for adserver services. Openx is the world’s leading independent ad server for web publishers. Openx is used by more than 30,000 web publishers in over 100 countries around the world. Openx is rapidly building out a world-class team to build and execute a compelling, differentiated commercial strategy on top of openx’s significant existing asset base. Openx is headquartered in pasadena, ca with offices in london, new york and poznan (poland). A great use of openx is to have an independent accounting of impressions and click throughs for google and other ad networks. Incidentily, openx is tracking around 900,000,000 banner impressions every day, with somewhere between 5,000,000 and 7,500,000 banner clicks each day also tracked. Openx is, in my opinion, the most efficient and hands-free open source ad server on the web today. Openx is backed by leading investors including accel partners, index ventures, dag ventures and o’reilly alphatech ventures. Openx is eager to encourage innovation. Openx is a great platform because it is free, not because it rivals any other paid ad server. Openx is probably better know as openads, but recently was renamed. Openx is building the start of a new, more open ad network infrastructure. Even more important in my opinion: the potential for openx market is not just a concept anymore, because participating publishers can tell from their revenues that openx is also generating revenues.
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