Social Media Optimization And Unique Content Are Key To A Successful Web Presence
For many years now, Search Engine Optimization has been the main source of traffic for many websites. While I truly believe in the usefulness of SEO, there is a new offering we began providing to our clients called Social Media Optimization. The principles behind Social Media Optimization is quite simple: introduce changes to optimize a site so that it is easily linked to, more Liked and more ReTweeted. Below are 5 tips to assist you when introducing SMO on your website:
Increase your linkability: This is the key priority for websites. A lot sites are “static”, which means they are seldom updated and used simply for a storefront. To optimize a site for social media , we need to improve the linkability of the content. Adding a blog is a great step. However, there are many other ways such as providing white papers and thought pieces, or even simply re-writing and re-publishing content that already exists elsewhere into a useful format. Keep in mind that several agencies provide Content Creation Services if you require some help in generating useful and relevant content for your website.
Make sharing, liking easy for your visitors. Adding content features like quick buttons to “Share on Facebook” are some techniques to make the process of spreading content easier, but we go beyond this, making certain that pages include a list of SEO-driven tags and making certain to post our content first on popular social sharing sites.
Reward inbound links: Quite regularly used as a barometer for success of a blog or website, inbound links are paramount to getting a promotion in search engine results. To encourage more of them, we need to make it simple and provide rewards. Publishing trackbacks on your site gives the reward of visibility for those who decide to link to you.
Help your content travel: SMO is not just about making modifications to a site. When you have content that is portable, such as PDFs, video files and audio files), submitting them to relevant social networks will help your content spread, and ultimately create links back to your site.
Encourage mashups – In this world of co-creation, it is a good thing to be more open about letting others use your content. Publishing your videos on YouTube, for instance, is a proven way to gain additional visibility for your content, as visitors can easily embed the videos on their own websites and blogs. Syndicating your blog posts through RSS also makes it easy for people to create mashups that can augment your content.
There are lots of other tips and ways that we are starting to uncover as Social Media gets more sophisticated. Meanwhile, we are always on the lookout for new techniques in Social Media Optimization to encourage even better collaboration.
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